Up-to-date strategic practices in the banking field in Greece

Γιάννης Α. Πολλάλης, Ελένη Γεωργά


Greek banks struggle to survive in a highly competitive market, characterized by descending
growth rates. Therefore, the most valuable survival tool is the use of a solid and successfully
targeted strategy. The inquiry of Greek banking sector’s strategic level reveals the use of simple
strategic practices and the lack of a coherent strategic formula, focused on the main strategic
goals, which would align these practices and communicate them to the whole organization. The
purpose of this paper is the presentation of five world-widely used coherent strategic models but
in a different way from the isolated one used so far. All five strategic models are presented under
the same practical and useful formula “Application in 5 steps” and this presentation results in a
multi-factor comparison of these proposed strategic models


Banks and banking; Banking; Greece

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η δικτυακή πύλη της ευρωπαϊκής ένωσης ψηφιακή ελλάδα ΕΣΠΑ 2007-2013