Positioning a university for enhanced student placement

Abstract

This article is a pilot study which discusses some of the recruitment issues and practices among universities and corporations focusing mainly on positioning,
i.e., the adaptation of marketing communications to create a reputation for the college graduates in the job market, specifically toward groups of corporations.
Attributes/criteria which a university holds can be turned into determining
factors which the corporations will consider when evaluating an educational
institution. Marketing a university can be beneficial to the development of its image and its competitive edge in the business world. By having the lines of communication between recruiters and the college placement office in good order, the graduating student can ultimately obtain the desirable job positions successfully.